What/Who/Where/When/How/Why

Cognitive Bias and Assumptions

Employ Holistic Empathy

Organize Your Findings – FACTS vs. Assumptions and Biases

Tools to help map out and define insights

Service Blueprint (Process Map that includes human factors)

Customer Journey Map

Stakeholder Map

Co-Create

Test & Prototype

Ideating and Prototyping Methods

Review decision options and decision made. What can be improved in my critical thinking and doing process?